2016 May 30

Formula Unas are ready for their big weekend in Spielberg

For 50 young and beautiful ladies from all of Austria and Germany, the possibly most exciting time of their lives has just started. they have been selected as the “Formula Unas 2016” – the grid girls “Made in Austria”. At the “Formula 1 Grosser Preis von Österreich 2016” from 1st to 3rd of July at the Red Bull Ring in Spielberg, they will dive into the pinnacle of motorsports, experience the biggest stars of Formula 1 and put their magic on display to show the world a dazzling display of the most beautiful styrian "Dirndls". To be ready for the biggest weekend of the year, the Formula Unas went to the Red Bull Ring for a teambuilding weekend and got first-hand-experiences riding in the buggies and watching the Histo-Cup on the track.

An exclusive selection

The Formula Unas 2016 are a select few: Only 50 ladies out of 1.000 applicants made it to the grid formation of the “Formula 1 Grosser Preis von Österreich 2016”. They were selected by a jury that included Red Bull Racing star Daniel Ricciardo, Dr. Monika Primas (Steirisches Heimatwerk) and beauty-blogger Anna Posch, as well as an online-voting. They now represent all of Austrias nine states as well as Germany and introduce themselves at www.projekt-spielberg.com/formulaunas. With only five weeks left the Formula Unas are getting ready for their exciting Formula 1 weekend where they will be right next to the biggest stars, getting a personal peek into a fascinating world.

Teambuilding at the Red Bull Ring

On Friday and Saturday the Formula Unas 2016 showed, that they were up to the job, to represent Formula 1 in Styria. After an exclusive tour around the Red Bull Ring, the young ladies showed their talent for motorsport at the buggy-experience, got to wear their tailormade “Dirndl” and had a fotoshooting. “These last couple of weeks have been very exciting and the teambuilding made us really look forward to everything that is coming our way. The Red Bull Ring is unique and we are really looking forward to Formula 1. We just heard that Wanda will play a concert too and we’ll surely all be there as well”, says Viktoria Schlaucher from Neustift in Tirol, describing how she and her fellow Formula Unas feel.

Styrian ambassadors to the world

One of their duties will be to hold the flags of the teams and assist at the prize-giving-ceremonies. Millions of viewers worldwide will immediately recognize the “Formula 1 Grosser Preis von Österreich 2016”, thanks to our ambassadors. They will be wearing tailormade Dirndls by the “Steirische Heimatwerk” and “miss lillys” exclusively created flower-decorations. Styrian governor Hermann Schützenhofer is excited: “Styria is proud, that Formula 1 will again be our guest at Spielberg in July. With the Formula Unas wearing traditional Dirndls, the styrian way of life can be presented worldwide. The young ladies are ambassadors for Styria and by wearing a handmade Dirndl represent quality, regional economy and an awareness for tradition.”

Formula 1 Großer Preis von Österreich
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